A Letter From the Founder

Hi, I’m Jen, founder of Sweet Profit.

Sweet Profit started from something very personal to me: a love for baking and food, combined with realizing just how difficult the business side of that passion can be.

You can create an amazing cake, prepare incredible food, or build a loyal customer base—and still find yourself wondering, “Am I actually making money?” Between ingredient costs, supplies, labor, overhead, pricing, orders, and everyday expenses, it’s easy for the numbers to become overwhelming.

That’s why I created Sweet Profit.

I wanted to build something for bakers, caterers, cottage-food businesses, food vendors, and other food entrepreneurs who may know their craft but need a simpler way to understand the business behind it.

My goal is for Sweet Profit to help you confidently answer questions like: What does this really cost me? What should I charge? And how much am I actually making?

Sweet Profit is continuing to grow, and so is my vision for it. I want it to become a place where food entrepreneurs can manage their businesses, understand their numbers, make smarter decisions, and feel confident about turning what they love into something profitable.

Whether you’re selling your first dozen cupcakes from home or building a business you hope will support your family for years to come, Sweet Profit was built with you in mind.

Thank you for being part of the journey.

— Jen
Founder, Sweet Profit
DJT Digital Ventures LLC